Not answers at the moment, but just questions. “Honestly, some of our most meaningful and exciting brainstorms are just a lot of us bringing questions to the table. “I think it's the culture of the place where a lot of ideas are just respected but very open-minded about just our own curiosities and as creators and journalists what we want to know more about,” says Lalwani. Its most recent pieces have included how researchers discovered lost cities in the Amazon rainforest, the impact of abortion bans on inequality and even explaining why roller coaster loops aren’t circular. Lalwani says video journalists can learn from creators and the “visual thinking” that makes internet content compelling. While some our journalists trained in visual production, video editing and others come from an artistic or social media background and are trained in journalistic skills by Vox. Lalwani refers to the Vox video team's staffers as “creator-journalists”. “I think a lot of places can tend to be very heavy on style, or their priority is to get information and substantive journalism up there, but often visuals and style aren't accompanying that.” “I think that our emphasis at Vox is both on style and substance,” explains Lalwani. While traditional broadcast news segments often feature long periods of anchors explaining a topic, Harris said he relies on frequent first-hand visual anchors that show the topic being discussed, before succinctly and quickly trying to explain it. Vox’s success on Youtube goes much further than just being the first on the explainer scene.įormer Vox contributor Johnny Harris explained the Vox video style as being about how you balance visual evidence and explanation. How to make journalism work on Youtube the Vox way Vox makes money from Youtube via: advertising revenue shared directly with them by the platform and a membership programme called Video Lab whereby subscribers pay from £5 per month, or $5 in the US, for "loyalty badges, customer emojis and our unending gratitude". Vox declined to go into specifics on the amount of income it produced for the wider Vox business, but Lalwani said it “contributes really meaningfully to our revenue portfolio”. The team at Vox video now stands at 20, 12 of those are reporter-producers, who do the reporting and editing for pieces, while the others are made up of researchers, designers and story editors. Starting so early allowed Vox to cement its place as a leading spot for news explainers, something many news outlets are still trying to expand their output on. And I think Vox does a really good job of like glueing that information together,” “And the way that Vox video, in particular, executes on that is through visual clarity, that is just such a big part of like what we do… The way that news comes at us is hard and fast and splintered. “We're not trying to rush information out the door, but we're always very prepared to be the best place for explanations that include a lot of clarity and context for people,” Lalwani explains.
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